Different Types of Film

Look books

- Multiple looks

- Fast moving from one outfit to another

- Very product led

- Quick and snappy

Editorial

- Viewed on Social Media. Can be used on Instagram stories.

- Advertised, shown on TV, Cinema ads etc.

Creative Film

- Long in length.

- Create a motion and feel doesn’t have to be based on Fashion.

- Gives the aesthetic of the brand, not so product led.